Watch production and, respectively, a new watch industry appeared in Chelyabinsk in 1947. But the history of watch factory Molnija started earlier. It dated back to the history of Dueber Hampden factory and the first Moscow watch factory.
The line of watch factory expanded significantly in 2018. Agency had to present new models of watches and renew advertising materials for already proven special aviation watches. And also to present the main event of the 2018 year on Russian watch market – release of the self-winding watch model Tribute 1984.
We developed a promotional website of the new model, created renderers and videos, supported a PR presentation
3D video production
We developed presentation materials for line 2018-2019
Also agency created and posted content on the social media during engagement. Hashtag system (navigation, promo, etc.)); style; content production; community management, challenges with opinion leaders were developed.
1. BRAND PLATFORM 2. PRESENTATION OF MODEL SERIES 2018-2019 3. MARKET ANALYTICS 4. 3D VISUALS OF THE NEW MODEL 6. WEBSITE OF A NEW SELF-WINDING WATCH 7. ADVERTISING CAMPAIGN IN SOCIAL MEDIA 8. PR-SUPPORT OF A NEW WATCH MODEL RELEASING 9. SUPPORT IN SOCIAL MEDIA